Scaling media storage and delivery for regional content platforms
Aadhan-style media platforms need infrastructure for storing images, videos, thumbnails, public assets, and content files while handling traffic spikes around breaking news and viral stories.
Overview
Aadhan is a regional media and news platform where content delivery is central to the user experience. Platforms like this need to store and deliver media assets reliably while keeping application servers focused on product logic rather than file delivery.
Solving complex scale requirements
Media platforms deal with unpredictable traffic. A story can become popular quickly, increasing requests for images, videos, thumbnails, and public content. If every media request goes through application servers, backend systems can become overloaded and infrastructure costs become harder to plan.
Key pain points
- Images, videos, and thumbnails need scalable storage outside the application server.
- Traffic spikes around news or viral content can increase backend load.
- Public media delivery needs to be separate from core application logic.
- Teams need clearer storage and egress cost planning as audience demand grows.
Why Aadhan chose IBEE Cloud
IBEE Object Storage helps move media files and public assets out of application servers. CDN workflows can support content delivery, while Cloud VMs and Load Balancer support the backend application and API layer.
Content storage
Object Storage keeps images, videos, thumbnails, public assets, and generated content separate from backend compute.
Delivery path
CDN workflows help serve public content more efficiently while reducing pressure on application servers.
Application layer
Cloud VMs and Load Balancer support backend APIs, admin workflows, and production application traffic.
IBEE Object Storage and CDN workflows help media teams keep content delivery separate from application servers and plan traffic growth with more confidence.
Aadhan
Regional news and media platform
Cloud infrastructure deployed
Object Storage
Store images, videos, thumbnails, and public assets.
CDN
Deliver public content closer to users.
Cloud VMs
Run backend APIs, admin tools, and application services.
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